Israel’s economy – CNBC

This gig ran for ten weeks until the end of July this year and had me reporting in-depth on Israel’s economy and investment opportunities for CNBC. Of course it was advertising driven; Israel is diversifying its branding efforts somewhat and flooding the internet with non-conflict related, economy and preferably high-tech focused stories, is part of that. Even so, it was not advertorial – CNBC had editorial control and I reported to their digital team. It did give me an interesting insight, not only into Israel’s economy and high-tech sector but also into the world of advertising dollars, client-editorial balance and clicks